Old School Supply Co.'s Mission Statement:

We don't just sell shoes. We sell comfort.

Old School Shoes is a locally owned business that has operated in the heart of Downtown Santa Cruz for over 20 years. Old School Supply Co. is the private label of Old School Shoes. We love everything Old School and have created a line of products that includes stickers, enamel pins, socks, shirts, and more. We support local artists and local businesses, and many of the items we retail are designed and created by artists who live right here in Santa Cruz.

Above all else, we value customer service. More than just providing products, we provide an experience; we want our customers to walk out of our store knowing they have a well-fitting, long-lasting pair of shoes that suits their needs, or that they found the perfect gift for their friend, parent, sibling. We want our customers to know they matter to us more than the dollars in their pocket.

Some of the shoe brands you can find here include:

Adidas, ASICS, Doc Martens, Feiyue, Globe, Karhu, New Balance, Nike (in store only), On Running, Palladium, PF Flyers, Reebok (in store only), Salt Water, Saucony, Vans, Vivo Barefoot, and more!

Some of our sock brands:

American Trench, Foot Clothes, Gumball Poodle, Merge 4, Sock Candy, Socksmith Design, Stance, Tiepology

Our clothing & hat brands:

American Needle, Goorin Bros., Old School Supply Co., Tommy Breeze, Vans

And our bags, pins, & other accessories:

AJ Morgan, Blue Q, Fjallraven, Jason Markk, Karnie (a local artist!), NHS, Out of Print, Strike Gently, Tim Ward (a local artist!), Vans

Not everything we carry can be listed on our website, so if we seem like the kind of store you'd like to support, but you can't find what you like online, drop on in! Our staff will be happy to help you find what you're looking for! :)